What Is Beauty Anyway?

Beauty has never been a fixed thing. Yet, for far too long, the world has tried to define it as though it were a narrow window, a single season, a fleeting bloom that must be preserved at all costs. But those who have truly lived know otherwise.

Nov 4, 2025

By Dr. Maya Shahsavari

Real beauty is not static. It deepens. It shifts. It gathers history. It tells the truth.

And yet, we’ve inherited the belief that beauty has an expiration date. That the face must remain unchanged to remain worthy. That softness must be firmed, stillness corrected, experience concealed. The irony is, in doing so, we mute the very qualities that make us human, magnetic, real.

“There is something profoundly sacred in a face that has lived.”



In eyes that have seen loss and returned to light. In skin that holds memory. In expressions no longer trained to please, but to be present. That is not the loss of beauty, it is the arrival of a different kind of power.

To age is not to fade, but to transform.

And in that transformation, beauty must be allowed to evolve. Rich with nuance. Anchored in self-respect. Expressed through choices that reflect who we are now, not who we once were or were told to be.

True beauty, when reclaimed from external validation, becomes something deeply sovereign. It is no longer performance. It is presence. It is the way you inhabit your own story without apology. The way you choose yourself without hiding. The way you make peace with change without surrendering vitality.

So perhaps the real question is not “how do I stay beautiful as I age?” but “how do I allow beauty to deepen with time?”

Because when beauty is rooted in truth, it doesn’t expire, it blooms.

If you enjoyed this, you’ll love these too

Where To Begin Your Aesthetics Journey

Where To Begin Your Aesthetics Journey

Starting your aesthetics journey isn’t about perfection — it’s about confidence. In this piece, Dr. Maya Shahsavari shares why every transformation should begin with conversation, trust, and a holistic understanding of who you are.

Read more

Heard About Polynucleotides? Here’s An Overview Of How They Work.

Heard About Polynucleotides? Here’s An Overview Of How They Work.

Polynucleotides — also known as “salmon DNA” — are the latest buzz in aesthetics. In this article, beauty writer Lucy Abbersteen explains what they are, how they work to boost collagen and hydration, and why these natural biostimulators are redefining skin rejuvenation in 2025.

Read more

What You Need to Know About Hair Health

What You Need to Know About Hair Health

Hair loss goes deeper than beauty — it’s a reflection of our overall health. From nutrition and hormones to stress and self-care, Dr. Maya Shahsavari explores what truly impacts hair vitality and how to restore both strength and confidence.

Read more

6 Best New Summer Perfumes to Try in 2025

6 Best New Summer Perfumes to Try in 2025

From breezy coastal blends to sultry night-out elixirs, these six new perfumes capture every summer mood. Discover the fragrances defining 2025 — fresh, flirty, and effortlessly luxurious.

Read more

Struggle With Packing? Your Need-To-Know Guide To Travel Beauty Essentials

Struggle With Packing? Your Need-To-Know Guide To Travel Beauty Essentials

From SPF to spot stickers and hair saviours, this is your ultimate edit of travel beauty must-haves. Lucy Abbersteen breaks down what to pack (and what to skip) for glowing, protected skin and hair — wherever your holiday takes you.

Read more

Rebuilding And Strengthening The Skin Barrier

Rebuilding And Strengthening The Skin Barrier

When your skin feels tight, red, or reactive, your barrier is asking for help. In this article, Hollie Atkin explains how to rebuild and strengthen the skin barrier with calming, science-backed care — and why gentle consistency always wins.

Read more

Join The Covetour Club

Receive curated stories, editor's picks, and insider moments.

© 2025 The Covetour Club . All rights reserved.

Join The Covetour Club

Receive curated stories, editor's picks, and

insider moments.

© 2025 The Covetour Club . All rights reserved.

Join The Covetour Club

Receive curated stories, editor's picks, and insider moments.

© 2025 The Covetour Club . All rights reserved.